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Jinkyjim Offline

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Post: #1
Reply To LLAMBIARSE...

Dear Del Boy

The Trust feels it has a duty to respond on behalf of its members and supporters in general to your notes in the matchday programme against Swansea on Saturday.

Your comments have certainly re-ignited issues which we would have thought you would best want forgotten. Whether it be the forlorn hope you have of re-naming St James’ Park or questioning the fans passion by urging them ‘to get behind the team’, you have re-opened a running sore.

You have asked the fans to trust you, but we are afraid that commodity is in very short supply and to have trust you should also have credibility. If the Kevin Keegan Tribunal taught us anything, it was to treat what comes out of our club with scepticism given the damning indictment on the club’s position and key individuals within the club who still remain.

But let’s take you at face value – you try once again to make the case for a ‘commercial deal’ on naming rights of St James’ Park. We are afraid your condescending lesson on the realities of commercialism of football are lost when you fail to fulfil the two main attributes of a ‘marketable product’. One – you have damaged the brand – two – you have failed to listen to your customers once again. Over 23,000 signed a petition to say ‘you had gone too far’. That is not marketable, it is what’s called a ‘toxic product’. Your ideas on sponsorship have been openly ridiculed by marketing specialists because you are selling a product which you have damaged. Speculation has said you could possibly make three times the figure floated at the start of the season in sponsorship rights if the club was ‘detoxified’. I’m sure you know what that means.

Your comments about backing the team are truly amazing. Have you been at the games this season when fans have rose above some pretty petty tactics employed by the club under your guidance as Chief Executive and backed the team to the hilt? They have a right to voice their anger at the way the club has been run but that has been directed at the hierarchy not the team. In fact, the team has consistently praised the fans support this season. You seem to be the only one questioning that commitment and once again resorting to petty tactics to get your rather garbled message across.

That has been the problem throughout the ‘troubles’, you have failed to communicate effectively, chosen to follow an ill-advised path and have reaped the whirlwind.

Now you want to rub supporters noses in it further by insisting ‘we don’t understand commercial realities’ and that tradition is not a marketing tool in itself. Maybe if you concentrated on getting things right at the club now instead of planning further disasters then we would take your notes seriously. Maybe if you mentioned how you have ran corporate section into the ground, how it is consistently only a third full, how many sponsors now seem to be simply Sports Direct and not ‘proper sponsors’, then we may take your commercial sermons from the mount more seriously.

You have a lot to learn about football, Derek but we’re not sure you have the capacity to take lessons on board. We don’t mean this disrespectfully as you probably ran your casino properly. One thing we glean from this episode and your notes in the programme is you don’t want to learn about this city and this club and that you will continue to make mistakes.

It’s a shame because sensible fans (the majority) don’t think Mr Ashley went into this to make such series of blunders. They probably think on balance he has been very badly advised by the people around him. If that means you too we are afraid that old saying sums it up perfectly – if the cap fits.
1st December 2009 09:49 PM
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Lucian Offline

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Posts: 7,782
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Post: #2
Reply To LLAMBIARSE...

who gives a fuck nothing will happen if they send in a letter or respond they own the club and can do what they fuck well like im not defending the fat specky cunt or mike ash

but if you owned newcastle would you give a toss if people give u shit but still walked in st james on match day.. filling the stadium..
1st December 2009 11:55 PM
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rotti Offline

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Post: #3
Reply To LLAMBIARSE...

Thats a cracking post Jinky, shame they wont take a blind bit of notice of it.
2nd December 2009 04:40 AM
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ToonArmy1892 Offline

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Post: #4
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why are people buying the match day programme? More money for Ashley
2nd December 2009 12:13 PM
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The Steve Offline

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Posts: 23,464
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Post: #5
Reply To LLAMBIARSE...

Some people buy the programme out of habit because they collect them. When I was a kid my dad would always buy one as a momento of the occasion.

Nothing wrong with buying programmes if you ask me.
2nd December 2009 12:43 PM
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Jinkyjim Offline

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Post: #6
Reply To LLAMBIARSE...

Especially if you have gone to the trouble to break the Boycott, one more purchase is neither here nor there...


Big Grin
2nd December 2009 12:45 PM
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King Sentinel I Offline

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Post: #7
Reply To LLAMBIARSE...

Aye theres nothing wrong Steve, its all good, carry on as before while Ashley laughs his fat titties off at you.
2nd December 2009 01:13 PM
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NE1 Offline

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Post: #8
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Aye Steve, Fuck you... and fuck the 87 year old bloke who sits next to us in the club before every home game having a pint. He has bought a programme every game for about 65 years!!!! Fucking cunt, fancy lining Ashleys pockets.

Hope he dont have the nerve to buy a pint either at the ground.Will fucking deck him if he does.
2nd December 2009 02:25 PM
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