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viana45 Offline

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Rebranding St. James' Park

It is with surprise and not a small degree of sadness that the Trust Board notes the recent planning application placed by the club for new signage to be erected on the side of St. James' Park. The planning application can be found here

Examination of the plans has the signage reading ‘ James' Park’. This stadium rebranding first raised its ugly head in November 2009 and was called by The Independent, “a move that is likely to mean yet more ridicule for the club”. It is hard to disagree. At the same time Derek Llambias said, “We will showcase Sports Direct until the end of the season. I'm sure we're going to get a sponsor in for next season”. This statement would therefore raise more questions about the current planning application in place. If this rebranding does go ahead and the new sponsor is indeed then how much money has been generated by this new revenue stream and what assurances are there that this will be used to strengthen the first team squad? If this is not the case then on what grounds does the club feel it is appropriate to go ahead with any rebranding exercise following the reaction of the club’s supporters last November? Even manager Chris Hughton said, "I sympathise with the supporters. I am quite sure though that, in everybody's eyes, St. James' Park will always be St. James' Park”.

NUST raised a petition that collected 30,000 names against the idea, one for every season ticket holder at St James’ Park this current season and numerous other websites, blogs, groups and individual supporters lodged complaints and let their feelings be known. We expect that this will happen again as we revisit an issue that should have remained closed without proper consultation with the lifeblood of NUFC, the fans.

You can lodge your objections directly online here, (although you will have to register with the site first here) or by email at or by post to Newcastle City Council, Strategic Housing, Planning and Transportation, Room 900, Civic Centre, Barras Bridge, Newcastle upon Tyne, NE1 8PH.

If you wish to object then NUST have placed some helpful objection advice online here


NUST staged the inaugural annual NUST Cup at Cramlington Sporting Club as a thank you to the boys who have been helping to set up the NUST Junior Trust. The tournament mainly featured teams from the Cramlington and Dudley areas aged 11-13 years old and despite the atrocious weather conditions there was an excellent turnout and great sportsmanship throughout.

The actual NUST Cup was won by ‘Greggs Pasties’ (pictured with the trophy) who beat ‘Dalton United’ 3-1 in the final. The final was a close run thing with Greggs Pasties scoring the third in the last minute of the game.

Loyalties were on show throughout featuring a lot of black and white and team names including NewcastleU14's, NUFC 4life and Newcastle Reserves.

Mascot Grace Whittle was on hand to give prizes to the winners and all who took part. Everyone left with a Newcastle United DVD and assorted NUST trinkets.

A great day was had by all and NUST will be announcing the launch of the Junior Trust in the near future and are currently actively seeking sponsors.

If you are interested in sponsoring the Junior Trust please email for more information.

More pictures and information about the Tournament online here

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6th September 2010 09:58 PM
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omenator Offline

Posts: 14,258
Joined: Apr 2010
Post: #2
RE: Nust

are they really that far behind with the latest news?

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6th September 2010 10:23 PM
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The Steve Offline

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Posts: 23,469
Joined: Jan 2009
Post: #3
RE: Nust

This whole signage nonsense...

You have to ask wha is to be gained from this. Presumably there'll be no wedge going into the clubs coffers, it is just an excuse to wack on that horrible logo on a key landmark in the area. I can't see it being granted permission. One, I would imagine that it could be a distraction to drivers in the same way that the Shearer shirt on the Angel was and 2) given the significance of SJP, it can't happen. Likeiwse if it was the Theatre Royal or the Millenium Bridge.
6th September 2010 10:35 PM
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NE1 Offline

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Posts: 16,192
Joined: Jan 2009
Post: #4
RE: Nust

tbh... I dont really care.

When people visit the ground they will see the magnificent stadium we have.

Little or no time will be given to the signage dotted around it.
7th September 2010 09:50 AM
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